It’s the little things
About a week ago I purchased a copy of MarsEdit from Red Sweater Software and was very pleased when I received an extra email from Daniel Jalkut, the founder of the company. The email was short and simple but showed that he cared enough about his customers to extend a personal thank you.
This simple thank you is something that any company can do but most don’t even think about it. The next time you get an order or someone says something nice about your company, extend that extra little bit and it will pay off in the end.
Appreciate the purchase, John. And thanks for taking the time to say thanks as well 😉